Sam, a managed AI front desk for businesses that live on the phone

What Sam does on a call

1. Your line forwards to Sam

   Calls you don't pick up, or calls after hours, forward to Sam through call forwarding. Your number doesn't change.

2. Sam says it's a virtual assistant

   Right at the start. Callers know they're talking to an AI, and they can still get what they called for.

3. Sam asks one question at a time

   Name, callback number, service address, what's wrong and how urgent it is. Short questions, no phone tree.

4. Urgent calls get flagged

   On a gas smell or a similar hazard, Sam gives basic safety guidance first. Anything that matches your urgent list is flagged for your team.

5. Your team calls back

   Your team has the details written down and confirms the time. Sam doesn't book, quote or promise anything for you.

What Sam does on a call

Built, tested on scripted calls and approved by you before Sam answers a real caller.

• ✓
  Picks up 24/7Through call forwarding on the number you already have.
• ✓
  Says it's a virtual assistantUp front, at the start of the call. No pretending to be a person.
• ✓
  Takes the detailsName, callback number, service address, the issue and how urgent it is, one question at a time.
• ✓
  Handles safety calls firstOn a gas smell or similar, it tells the caller to reach 911 or the utility, then flags the call.
• ✓
  Takes a message instead of guessingIt won't make up prices, hours or service areas.
• ✓
  Goes live only on your OKWe test it on scripted calls, and you approve it before it answers a real caller.

How Sam handles safety calls

Sam is not an emergency service, and it doesn't dispatch anyone. What it does is put safety first on the calls that need it. When a caller reports a gas smell or a similar hazard, Sam tells them to get to safety and call 911 or the utility, then flags the call urgent for your team.

Every trade has its own version of urgent: no heat with a baby at home, water through a ceiling, a car trapped behind a garage door. At kickoff you tell us what counts as urgent for your business. Sam asks about urgency on each call and flags the ones that match, so your team knows which callback comes first.

Sam tells callers it's AI

Sam says it's a virtual assistant at the start of the call. We don't build front desks that pretend to be people. Read how we use AI for what the AI does, what people do, and how call details are handled.

Built for your trade

Sam is for trade and home-service businesses that live on the phone: HVAC, plumbing, roofing, electrical, landscaping, pest control, garage doors, cleaning, and more. Each trade gets questions that fit its calls and its own list of what counts as urgent.

• AI front desk for HVAC companiesNo-heat and no-cooling calls with someone vulnerable at home, gas smells, tune-up requests.
• AI front desk for plumbing companiesBurst pipes, sewage backups, leaking water heaters, gas smells at a water heater.
• AI front desk for roofing companiesStorm leaks, trees on roofs, inspection requests, insurance questions.
• AI front desk for electrical contractorsBurning smells, sparking outlets, power loss, panel and charger quotes.
• AI front desk for pest control companiesStinging insects near a door, rodents in a food business, bed bugs, reschedules.
• AI front desk for garage door companiesDoors stuck open, cars trapped inside, broken springs, new-door quotes.

Who it fits, and who it doesn't

Good fit: owner-run shops where the owner or a tech answers the phone between jobs, and calls go to voicemail when everyone is busy or after hours.

Not a fit: businesses that get only a handful of calls a week. Run the missed-call calculator first. If the numbers don't work, we'll tell you.

What it costs

$297 one-time setup, then $497 a month, month to month, with up to 300 connected call minutes a month. No long-term contract, no overage billed without your written approval. See pricing for the full terms, or how setup works.

Common questions

All questions on one page

Updated October 17, 2026